Twitter Finally Unveils Its Website Analytics – Social Media Analytics Set To Boost
Twitter recently unveiled its own social media analytics tool to help track links shared on Twitter. Here’s more about it, and how it would help website analytics.
Today’s world is characterized by two words – recommends and shares. Facebook and Twitter have pretty much changed the way people access websites and in fact, they’ve become major sources of traffic for all kinds of websites. Twitter has had its “retweet” button for quite some time now and it’s been a tremendous journey so far. But with the web, things keep changing and the website analytics part of social media never really took off. Now, if you are a web master, or someone on the SEO side of websites, one would know how important website analytics is. It’s the soul of website performance tracking. Twitter’s social media analytics was unveiled sometime last year and it has taken the world of webmasters by storm. With increasing traffic from Twitter, webmasters need to leverage its potential as a source of traffic. This tool is a clean and neat analytics app which will track and report the performance of links shared via Twitter and websites accessed through Twitter. It’s the very tool webmasters had been waiting for. Twitter’s in-built t.co shortens the links shared via Twitter. In the demonstration (or preview), Twitter tested the analytics tool based on data provided about tweets and clicks facilitated by the t.co service and the Tweet button available for publishers – which are so popularly seen on almost every website these days.
Twitter has been a champion at driving huge amount of traffic to websites. The tool, coming from Twitter, would be a very big advantage to website specialists who would be delighted to have this data on their table. The social media analytics tool will help publishers track the clicks on, and will also help them track the clicks generated by the links shared via Twitter. As a result, it will impact the way publishers utilize Twitter’s resources and tools henceforth.
On one hand, the preview came out quite some time back, on the other, Twitter released the API of the tool later. The API lets users, coders and developers access the tool and the metrics easily and customize them as required.
Twitter had recently bought BackType and made drastic changes to the way it hunted down links and link tracking. The new social media analytics tool makes sure link tracking extends even beyond Twitter’s own domain. This is especially important because in the present day scenario, sharing is exponential and traffic comes in from a plethora of sources.
It is a great sign that website analytics is being actively pursued even by social media companies who, in fact, understand the essentials of social media analytics tools better.